About ten years ago, when RNA-Seq was young, we struggled to make sense of the huge quantity of data that came out of Next-Generation Sequencers. The RNA-Seq pipelines were founded on the simple scheme:
Reads -> Alignments -> Quantification
The most popular RNA-Seq alignment tool, Tophat (now Tophat2) was actually built on the Bowtie aligner to focus on transcribed genomic regions (the Transcriptome), with the optional feature of aligning reads in the whole Genome, for de-novo transcript discovery.